As customers demand instant responses, 24/7 availability, and better experiences, small businesses struggle to answer every call and prevent delays. Advanced virtual answering services help businesses stay responsive without expanding internal teams.
A recent study of over 85 businesses found that small businesses fail to answer 62% of their calls. This missed opportunity in the sales funnel costs the average small business more than $62,000 in lost revenue annually. A virtual receptionist can close this gap by working around the clock.
When paired with expert human support for technical or sensitive issues, the best virtual receptionist services offer support, reduce unanswered calls, improve customer experiences, and boost lead conversions. Here’s what to look for so your business can deliver excellent customer service at every touchpoint.
Best Virtual Receptionist for Small Business: Key Features to Look For
Choosing the right virtual receptionist for small businesses lets you manage multiple phone numbers and daily operations across various communication tools while avoiding the extra cost of an in-house receptionist or dedicated live receptionist team.
Before making the final decision, you should evaluate how many calls each provider can handlewhile supporting your team’s workflow. Here are ten must-have features for your virtual receptionist service.
24/7 availability
Employing humans for follow-the-sun customer support is expensive, especially if you’re a small business or a new business owner who wants to stay available just in case somebody calls. Hiring full-time staff for 24/7 coverage quickly becomes cost-prohibitive due to salary commitments and potential hidden costs.
This is where AI virtual receptionists deliver value by staffing your business phones at a fraction of the cost. Many providers offer unlimited users under flexible plans starting at affordable monthly rates.
Round-the-clock coverage with professional call answering ensures phone calls are answered at any hour, which is especially important for service industries or businesses operating across time zones.
Customizable call scripts
Having the flexibility to change the message in different situations is vital to providing a humanized, positive customer journey. From the point of entry to maintaining control of a call, a virtual assistant must be able to understand and respond to both negative and positive sentiment accordingly, using configurable greetings and custom scripts.
Check for the ability to define greetings, brand messaging, and rules for how the system should handle calls when evaluating virtual receptionist services, so interactions sound like a professional receptionist and maintain a clear tone and information accuracy.
Appointment scheduling and calendar sync
How much time does your receptionist spend chasing up personal organizers and trying to find mutual slots for meetings and appointments? You can take that chore off their plate and free them up for more value-adding tasks.
The best virtual receptionists ensure integrated booking capabilities to streamline the next actions from customer calls, allowing teams to save time. Typical support includes Google Calendar, Outlook, and CRM-based calendars to reduce manual scheduling tasks with automation prompting callers to simply confirm availability before appointments are finalized.
CRM and business tool integration
Every inbound call that comes into your business should get logged into your CRM, right? But what if you no longer needed to do that manually? You’d reduce post-call time and free up more resources to handle complex incoming calls and escalations.
Easy integrations with platforms like Salesforce, HubSpot, or Zoho CRM for logging calls, tracking interactions, and managing customer data should come as standard in your virtual receptionist solution. This allows businesses to receive messages automatically and keep records centralized.
Multichannel support
Did you know that virtual receptionists can handle multiple communication channels?
Just like a real person, virtual receptionists can support calls, texts, web chat, and even social media channels for unified communication coverage. This multichannel support improves response times and helps maintain high customer satisfaction across every interaction. Some providers offer entry-level plans, including a free trial, so teams can test performance before committing.
Call routing and transfer
If the virtual receptionist (or your configuration) determines that it shouldn’t deal with a call, it will route your customer to the right person or department, with contextual details passed along.
Here, it uses smart call routing to identify which staff members or departments are best suited to handle the query and to find the quickest available person to transfer to. Routing rules may consider factors such as caller ID recognition, toll-free numbers, business hours, agent availability, or predefined workflows.
Bilingual or multilingual support
When customers speak little or no English, how does your team handle them? Often, your team can’t support them, or your receptionist or helpdesk must ask around to find someone who speaks their language. With a virtual receptionist, this challenge becomes much easier to manage, reducing the need for dedicated bilingual agents.
The best virtual receptionist services make support accessible to diverse customer bases with multilingual and bilingual receptionist options, often including English and Spanish by default, so customers feel valued and understood. Some providers also separate advanced language capabilities into different pricing tiers, so keep a check on it.
AI and automation
Artificial intelligence (AI) is revolutionizing customer support by enabling faster, more accurate, and personalized interactions. It plays a key role in modern virtual receptionist services through natural language processing (NLP), which allows these systems to understand customer inquiries, respond appropriately, and route calls intelligently.
Emerging solutions use AI to answer FAQs, capture leads, and handle follow-ups, with many platforms designed specifically for small business workflows that require flexibility without technical complexity. It is cost effective for small yet knowledgeable teams who are on a budget.
Reporting and analytics
Your phone systems may provide basic call reports, but they rarely give the full picture your business needs. Modern virtual receptionist services deliver deeper insights that help you manage staffing levels, spot training gaps, and implement upfront self-service options that reduce repeat calls.
These solutions track call volume, response times, missed calls, and even customer sentiment, giving you actionable data to refine workflows, improve team performance, and measure ROI more accurately.
Security and compliance
Prioritize providers that meet strict security and compliance standards, especially if you handle sensitive client data. Look for HIPAA compliance and a signed Business Associate Agreement (BAA) to ensure proper encryption, legal data protection, and shared responsibility.
Choose platforms with SOC 2 Type II certification to confirm strong operational security, verified uptime, and reliable data handling. These safeguards protect your communications, reduce legal risk, and keep your virtual front desk secure and dependable.
Top 10 Virtual Receptionist Services
Selecting the right virtual receptionist provider is as important as choosing the right features if you want to capture every lead, maintain professional communications, and lower overhead costs. This list ranks the top ten providers for small business operations.
| Provider | Use Case | Starting Price | Top Features |
|---|---|---|---|
| Nextiva XBert AI | All-in-one growth | $99/month | Full omnichannel sync (voice/SMS/chat) |
| Smith.ai | Legal & prof. services | $300/month | Hybrid AI with live agent handoff |
| Abby Connect | High-touch service | $99/month | Spanish/English bilingual support as standard |
| Dialzara | Solo-preneurs | $29/month | Unique caller billing (Unlimited Mins) |
| Synthflow AI | Enterprise/agencies | $29/month | Sub-100ms latency & no-code flows |
| Rosie | Property/home services | $49/month | Industry-specific pre-trained agents |
| SoundHound | Retail & hospitality | Custom / Enterprise | Agentic voice commerce (orders/payments) |
| PolyAI | Global enterprise | Custom / Enterprise (no public starter price) | 72% verified first-call resolution |
| Replicant | Contact centers | Custom / Enterprise | Proprietary thinking machine engine |
| Talkdesk | Existing CCaaS users | $85/month | Autopilot integrated self-service |
1. Nextiva XBert AI
XBert AI is Nextiva’s flagship intelligent receptionist. It answers every call, text, or chat to your business number instantly with a human-like voice that feels personal and professional. The virtual receptionist either resolves the query or directs it to the right call center human agent or back-office specialist.
XBert learns from your website, FAQ databases, and machine learning systems, allowing it to answer real customer questions independently.
It can schedule appointments, qualify leads, manage overflow calls, and route calls. It also integrates with your CRM to ensure smooth follow-through and cover the entire customer journey whenever possible.
Setup is quick, and businesses can start using XBert within minutes while tracking transcripts, bookings, and uptime reliably.
Best for: Businesses that want a single platform for phone, SMS, chat, and scheduling without separate tools or staff.
👉 Get started with Nextiva’s AI Receptionist here.
2. Smith.ai
Smith.ai’s virtual receptionist platform uses AI to screen, qualify, and prioritize incoming leads based on customizable question flows. It captures caller intent, fills out intake forms, and pushes data to CRMs automatically. The system can also escalate complicated calls to a live agent when configured.
Smith.ai integrates AI automation with a live answering service for more complex inbound calls. Its AI agents handle intent recognition, lead qualification, and appointment scheduling, while you can ask a live virtual receptionist (someone who works for multiple companies and handles different types of calls) to step in for complicated requests.
Integration with CRMs like HubSpot and Clio makes it popular among legal and professional firms seeking intelligent automation with human fallback.
If you wish to use an AI call answering service for some queries and humans for others, this hybrid option ensures the right support for every type of call.
Best for: Professional services or agencies that rely on structured intake and high-value lead capture.
3. Abby Connect
Abby Connect’s AI receptionist handles routine calls and scheduling, then creates instant call summaries and transcripts for each interaction. Businesses can use these records to follow up, improve scripts, and audit call quality.
In the Enterprise plan, the Abby virtual receptionist integrates with CRMs and calendars, offering automation and detailed insight into every call.
Best for: Teams that want both automated call handling and strong documentation for accountability or compliance.
4. Goodcall
Goodcall allows companies to create branded virtual agents with distinct personalities and voices trained on business-specific data to create a great first impression when your calls get answered.
Each AI phone agent can handle unlimited minutes, route calls, answer FAQs, and push results into CRMs via Zapier for multiple phone numbers. Flexibility makes it easy to scale or run multiple brand personas across different phone lines.
Best for: Small and midsize businesses that need an affordable, customizable AI receptionist that sounds on-brand.
5. Synthflow AI
Synthflow’s AI tool emphasizes enterprise-grade data protection and deep workflow customization. Like Nextiva, it hosts its own voice platform to deliver carrier-grade call quality. When you’re comparing virtual receptionist services, distorted audio is often the first red flag. Uptime, reliability, and quality of service ensure this doesn’t happen here.
Inside the Synthflow designer, users can create call flows through a no-code builder, automate appointment scheduling, and capture analytics in real time.
On the back end, Synthflow supports SOC2 and GDPR and is HIPAA compliant, making it ideal for industries that handle sensitive client information.
Best for: Regulated sectors like healthcare, finance, or legal services where data privacy, patient data protection, and reliability are critical.
6. Rosie
Rosie provides pretrained AI agents for industries such as property management, home services, and law firms, making setup quick and accurate. You can skip templates and long configurations and just choose the agent that suits your business. This approach limits the target market somewhat, but it shows Rosie’s clear focus.
Each online virtual receptionist can be trained on your website data, handle bilingual conversations, and summarize live calls for easy follow-up.
Best for: Businesses needing an AI receptionist that already understands their industry language and workflows.
7. SoundHound Smart Answering
When you first get started on SoundHound, it takes you through a “getting to know you” phase so it can learn what your business provides, the types of customers it will be dealing with, and how to respond appropriately to angry customers.
SoundHound’s conversational AI then focuses on speech realism and fast response times, with a natural human touch and no noticeable lag. Its answering service understands interruptions, slang, and context, allowing callers to speak freely rather than navigate rigid auto attendant menus.
Best for: Businesses prioritizing lifelike conversations and brand image, such as hospitality, retail, and customer-facing service brands.
8. PolyAI Voice Assistant
PolyAI builds advanced conversational agents that handle high volumes in multiple languages with contextual memory. Your assistant can greet callers, verify information, and resolve requests without scripting every scenario.
While used by major global brands, smaller businesses may find the setup complex and the voice latency noticeable compared to newer, faster engines.
Best for: Large organizations serving international customers who require natural, multilingual interactions, and those with the time and patience to get the audio quality right.
9. Replicant Voice AI
Replicant automates repetitive inbound and outbound calls with its proprietary “Thinking Machine” voice engine. It can authenticate callers, collect data, answer questions, and transfer when necessary.
The Replicant analytics dashboard helps teams measure handle time, resolution rate, and sentiment across thousands of calls, with no upper limit specified on the Professional and Enterprise plans.
Best for: Contact centers or enterprises aiming to replace Tier 1 agents and manage heavy call volumes autonomously.
10. Talkdesk Virtual Agent
Talkdesk’s Autopilot virtual agent integrates directly into its contact center as a service (CCaaS) ecosystem, giving companies a way to automate calls while maintaining unified reporting and routing.
Talkdesk comes with a no-code builder to let non-technical users create AI call flows for FAQs, scheduling, notifications, and routing logic in minutes. It’s an easy bolt-on if you’re already using Talkdesk for contact center-type inquiries.
Best for: Businesses already using Talkdesk or those that want a full contact center platform with built-in virtual reception capabilities.
Scale Smarter With the Right Virtual Receptionist: Nextiva’s XBert AI
A virtual receptionist keeps your business responsive and professional around the clock, freeing up day staff to dedicate their time to more technical and empathetic queries.
The best platforms combine lifelike voice, smart automation, and deep integrations so every caller feels attended to, even when your team is busy or offline.
Nextiva’s XBert delivers all of that in one platform. It can:
- Answer business calls
- Handle basic queries
- Book appointments
- Reschedule appointments
- Capture leads
- Route escalations
- Sync every detail with your CRM
If you need a fast, reliable, and easy-to-set-up virtual receptionist with fair pricing and its own voice platform, XBert helps businesses reduce missed calls and turn every conversation into an opportunity.
Answer every call 24/7: Try Nextiva XBert here. 👇
Your AI receptionist that never misses a call.
XBert is your AI answering service that handles calls, texts, and chats 24/7. It greets customers, books appointments, and captures leads while your business grows.
Virtual Receptionist FAQs
A virtual receptionist is software that answers calls, understands requests, completes tasks like booking or data capture, and routes conversations without a human operator.
Yes. Virtual receptionists answer in real time, triage spam, capture details accurately, and convert messages into structured notes and transcripts.
They use predefined knowledge, retrieval from your site or documents, and escalation paths. If confidence is low, they confirm details, gather essentials, and transfer with context.
All you need to do is provide your business basics, connect your calendar and CRM, add FAQs and policies, and define transfer rules. Most teams can go live the same day with an initial script and iterate over time.
There are many ways to measure your return on investment for a virtual receptionist service. You can track missed calls, booked appointments, response times, after-hours calls, and revenue influenced by calls handled by the virtual receptionist. In comparison to hiring another member of helpdesk staff, you may spend 25% of a full-time employee’s salary for an always-on virtual alternative.
👉 Use our free AI Receptionist ROI calculator here.

