Tech YouTuber Marques Brownlee, better known as MKBHD, has shared his wisdom on how to successfully start a YouTube channel in 2024.
What Happened: On Friday, Brownlee took to X, formerly Twitter, and said many people are inquiring about how to start a YouTube channel in today’s time.
According to Brownlee, aspiring YouTubers only need to focus on two main things: “Make videos that you’d want to watch,” and “Everything else is just optimization for the first thing.”
See Also: Meta CEO Mark Zuckerberg Owns Two Of The Biggest Social Media Platforms In The World. He Now Thinks This Experience On Phones Is ‘Anti-Social,’ And Why He’s Focused On Ray-Ban Smart Glasses
Brownlee currently has 19.2 million subscribers on his main YouTube channel. On X, he has more than six million followers.
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Why It Matters: The creator economy has seen exponential growth due to the democratization of content creation and distribution facilitated by the Internet and social media platforms.
This has resulted in a surge of independent content creators across various niches and industries. Last year, a report by Goldman Sachs estimated that the creator economy is projected to reach $480 billion by 2027, nearly doubling its current value of $250 billion.
Platforms like YouTube, owned by Alphabet Inc., and Instagram, owned by Meta Platforms Inc., along with Elon Musk’s X, have been instrumental in this creator economy boom.
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