Creator payouts are still slow on most platforms. Even when earnings are generated instantly, access to those funds often isn’t. Payments get delayed by payout schedules, withdrawal steps, and operational processing that can take days—or longer.
Wirex announced it is powering the launch of the Collective Memory Card, an example of how onchain creator rewards can be turned into real-time spending power.
The goal is straightforward: creators earn rewards from content and can spend those earnings seconds later at merchants worldwide.
Why Creator Payments Typically Lag
On traditional social platforms, creator earnings are usually handled through batch processes. Revenue is calculated, verified, processed, and eventually distributed – often with additional thresholds and delays. Even in many crypto-native models, rewards may be earned onchain but remain disconnected from day-to-day payment rails.
What’s been missing is not another incentive mechanism, but infrastructure that connects rewards to real-world spending immediately, in a compliant and scalable way.
This is the gap Wirex’s Banking-as-a-Service (BaaS) platform is built to bridge.
How It Works on Collective Memory
Collective Memory is a decentralised social platform where users can post photos, videos, and text. On the platform, creators earn ATTN tokens when others stake on their content.
With the Collective Memory Card powered by Wirex, those earnings can be converted into spendable funds instantly, allowing creators to move from earning onchain to spending in the real world without waiting for payout windows.
This makes Collective Memory the first social platform positioned around the idea of instant liquidity from content reward to card payment.
What Wirex Is Providing: Creator-to-Card Infrastructure
Through a single API integration, Collective Memory connects to Wirex’s full BaaS stack, including:
Non-custodial card issuance: Virtual and physical debit cards that allow creators to spend earnings while retaining control of their assets, with Apple Pay and Google Pay support.
Real-time token-to-fiat conversion: Instant conversion of ATTN token rewards to spendable currency at the point of sale, with zero prefunding requirements.
EUR and USD IBAN accounts: Named virtual IBANs with SEPA Instant and Faster Payments connectivity, supporting fiat on- and off-ramps across 30+ countries.
Unified balance management: A streamlined wallet experience that brings together creator rewards, staking yields, and fiat balances in one place.
As Daniel Rowlands, General Manager of Onchain Finance at Wirex, explains:
“Our BaaS infrastructure bridges the gap between onchain creator rewards and real-world spending. No waiting for payouts, no complex withdrawals — just earn and spend.”
Why This Matters Beyond One Platform
This partnership matters because it demonstrates a broader shift: if platforms can issue cards and handle real-time conversions, they can remove the most persistent friction in the creator economy – delayed access to earnings.
It’s not just a product feature. It’s an infrastructure change: the ability for reward systems to behave like money users can actually use, immediately, in everyday life.
Availability and Global Acceptance
The Collective Memory Card is accepted at 80+ million merchants across 130 countries and includes:
Instant conversion of ATTN earnings to spendable funds
Non-custodial asset control
Apple Pay and Google Pay compatibility
Transparent pricing and competitive FX rates for international spending
What This Signals for the Next Wave of Payments
The creator economy doesn’t need more payout dashboards. It needs payment rails that match the speed of the internet.
Wirex’s role here is straightforward: provide regulated card and banking infrastructure that allows platforms like Collective Memory to turn onchain rewards into real-world spending power – instantly, globally, and at scale.
